Testimonials

Adept Research is a preferred supplier of market research services to Gas Energy Australia and in recent years has provided us with high quality qualitative focus group research, together with detailed quantitative survey market research, on both the automotive and stationary LPG markets.
--Gas Energy Australia

We have worked with Adept Research on several projects of the past ten years. From in-depth focus groups, online and one on one research projects. Duncan is quick to understand our brief and the outcomes we are looking for. He can take a global view and bring this into a perspective of what that means to our business. We have no hesitation in recommending Duncan and his services to any client who requires market research services.
--Gunnersens Pty Ltd

Adept Research recently demonstrated its skills in a market research assignment with our client TEAC Australia. From the consideration given to the brief and its research through to the final execution of the project, Adept's Principal Duncan Buchanan was meticulous. His report to us generated valuable insights into the current situation. TEAC was also impressed with Duncan's flexibility and promptness in delivery.
--Tesch Communications

In the fundraising market we were trying to enter, Duncan's report showed us that the "gatekeepers" were the key to our success. They were the real target market.
--MARS Confectionary.

Adept immediately grasped the strategic significance of what we were trying to achieve. They got their heads around what we wanted and built up a market research solution for us. The insights generated for us were invaluable.
--Funeral Plan Management.

Adept Research found a weakness in our business that we were not aware of. We have since turned it around so that it is one of our major strengths. That alone justified the research that they did for us. In addition, Adept Research gave us clarity. We now are starting to really understand our customers. Their web based survey delivered everything we wanted.
--Unique Micro Design.

Adept Research was engaged by the Custom Number Plates business within VicRoads in two seperate occasions to provide detailed market and customer research. Duncan completed both assignments with a high degree of professionalism in a timely manner. Pleasingly, Duncan was able to reveal several important insights into our market and customers that has since guided our business planning.
--VicRoads.

Case Studies

1. Debco Potting Mix
Adept Research helped Debco identify an aspirational segment in the market for potting mix and other horticultural products. Based on this research Debco launched the highly successful range of products called Green Wizard, out manoeuvring its main competitors in the process.

2. Mars Confectionary
Before founding Adept Research, Duncan Buchanan produced a breakthrough qualitative report into the mind set of school fundraising for Mars Confectionary, the impact of which still influences marketing into this sector today.

3. Unique Micro Design
Our web survey in 2000 was one of the first business to business studies done on line in Australia. From this we identified that while UMD had a wide range of products available for its customers, only a small portion of this range were being purchased on regular basis. We recommended that UMD expand its marketing communication and as a result this situation was corrected.

Select Client List

A small selection of the many and varied clients Adept Research has worked with over the last 18 years:

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